During the mid- to late '90s,
Organized Noize was the preeminent production crew for Atlanta-area contemporary R&B and rap, crafting chart-topping hits like
TLC's "Waterfalls" and
En Vogue's "Can't Let Go (Love)" as well as critically acclaimed albums for
OutKast and
Goodie Mob. Though the trio, comprised of
Rico Wade,
Ray Murray, and
Sleepy Brown, made a few attempts to strike out on their own in the mid-'90s as
Society of Soul and
Sleepy's Theme, they primarily worked behind the scenes, elevating other artists to success with impressive frequency.
Organized Noize's output may have slowed over the years, yet their initial work proved incredibly influential upon the burgeoning Atlanta music scene that came to light so brightly just after the turn of the century.
–
Jason Birchmeier, Rovi